Ramblers Way

The latest venture from Tom's of Maine founder Tom Chappell, Ramblers Way creates soft, lightweight, 100% American made wool clothing with processes that are earth friendly and sustainable.

Working together, we designed a more authentic website based around the company's strong values and beliefs. 


  • 300% increase in sales in 6 months
  • Doubled traffic to website in 60 days
  • Increased awareness of brand
  • Top page rank for priority keywords
  • Email click through rates 1330% over industry average

What we did

  • Strategy
  • Design + Development
  • Drupal Content Management
  • eCommerce
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Copywriting
  • Remarketing

Why Primal Media?

Our Work